INSIGHT
Like most successful athletes, Under Armour’s success would not have been possible without the unconditional love and support from our family and friends.
IDEA
Under Armour releases its new collection to recognise the people who helped the athlete to reach success. The clothes are based on quotes of the athletes’ support system. The collection can also be personalised by yourself.
IMac: Home Page | Macboook: Personalized Collection | IPad: #MYARMOYR Collection| IPhone: Stephen Curry’s Social Media
Poster
Prior to the game, when the players walk out, the court will be projected with the campaign’s tagline #MYARMOUR. To appreciate Stephen Curry‘s support system, particularly his father, the part of the court where retired player‘s jerseys hang, will be replaced with a photograph of him and his father young, both wearing his father‘s jersey.
