WHERE IS TONY?
With only 3980 tigers remain in the wild after a century of decline, Kellogg’s decided to use one of the most iconic tigers out there, their own Tony the Tiger.
TONY’S ON LEAVE FOR TIGERS RELIEF
To reflect the crucial disappearing of Tigers, Kellogg’s own Tiger has gone missing. Kellogg’s, therefore, encourages people to look into the empty blue to find the reason why and where he has gone…
WHERE IS TONY?
Tony is no where to be found. He has disappeared from the Kellog’s Frostie packages in supermarkets. There is no sign of him on social media. And plain blue billboards around the city only leaves us wondering ”Where could he be gone”?
LOOK INTO THE EMPTY BLUE
Luckily our Tony has left a trail. When scanning the blue cereal packages, billboards and prints we find out that Tony has gone to actively save his brothers and sisters.
Scan the billboard.
Information about where is Tony.
SOCIAL MEDIA
Tony has stopped posting, there is no sign of life on Instagram, Facebook or Twitter just an empty blue avatar box.
PR CO-OP
A series of videos à la David Attenborough showing Tony gone full-on activist. Tony won’t be coming back until the tigers are saved and the numbers risin’ up.