That not only intensifies your sex life but also makes it safer.
Problem
When sexting we always send an address and never discuss who’s bringing the condom.
Idea
Durex in partnership with Google maps created“The mobile wing(Wo)man.”A keyboard that’s got your back when it comes to (safe) sex.
Development
Initially, a wingman / wingwoman is a friend who shows other people that you are a well-rounded, cute and fun person.
With the use of technology, Durex developed an AI inside a keyboard, so you can have the help of that friend since you start tex-flirting.
The Keyboard supports you with three features 24/7:
• Cheeky quick reply lines.
• Condom around me (locations).
• Condom on my way (GPS navigation).
Google Maps
Implemented in Google maps, The Durex icon now lets you know where condoms are located without complicated searching.
Social Media
Having funny text conversation about sexting. To promote on social media
Service : Art Direction
Partner :
Jose Maria Malbran Diaz
Team :
Andy Tran (Creative Director)
Manuela Rondon (Copy Writer)
Vitor Sonegeht (Art Director)
Elena Marin (Jr Art Director)